Collaborations

Kate McKinnon joins forces with Hellmann's


24 01 2024

Barbie star Kate McKinnon has been unveiled as the face of Hellmann's 2024 Super Bowl campaign, which aims to 'inspire viewers to reduce waste by transforming leftovers into delicious post-game meals'.

A spokesperson for the condiments brand commented 'This year's Big Game spot starring iconic comedic talent Kate McKinnon and the soon-to-be iconic Mayo Cat will certainly deliver on the laughs and the message of how to put a "paws" on food waste'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.